Loewe Oro Collection Controversy

Loewe Campaign

Loewe Campaign

Not so long ago, the Spanish luxury brand owned by LVMH, Loewe, started rolling the campaign for their new Oro Collection, which spurred a big controversy and heated debate in Spain.

The Reason for the dislike comes from traditional Loewe clients who don’t see themselves represented by the brand’s bold move to get closer to a younger audience.

Do you like the campaign?

 

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